Strategy, structure and great people is what matters most
The ceo's vision and brand initiatives for the business; building effective relationships with stakeholders up and down and across the organisation… and getting KPI results against agreed targets in key result areas are key imperatives for leaders today and tomorrow....so some of my contacts say. I'm sure you agree.
Best-practice processes to understand demand/market opportunities and risks... and persistent implementation of innovative solutions to meet stakeholder/consumer needs follows...it is hard yakka...but nothing that works was ever easy.
Brand positioning and value propositions that connect and motivate buyers... fall out of these processes to generate future nett cashflow growth. It's hard to pay regular dividends without it.
But structure is important too.
Go-forward team structures that create capability in key result areas; communicating clear direction and accountability… and coaching staff to depend on each other...encourages effective and positive team cultures.
Leaders lead teams from the front…and don’t generally interfere operationally… unless it’s necessary. It is what we respect.
Which leads me onto people issues....the right people with the right skills and potential in the right roles takes time...but is always worth it.
Robust strategy, excellent execution and customer service as well as measurement and innovation. It is what matters most.
Pete Jeans CEO SMO Sydney
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